Currys Black Friday 2025: Ninja Air Fryers, PS5 Pro & Samsung TVs Slash Prices

On Friday, 29 October 2025, Currys plc kicked off its most aggressive Black Friday sale in years — months before the traditional November rush. By the time the main event hits on 28 November, shoppers across the UK will have had over a month to snag deals on everything from London-based tech staples to kitchen gadgets that have suddenly become unrecognizably cheap. The sale, running through Cyber Monday on 1 December, isn’t just long — it’s a strategic overhaul of how the UK’s largest electronics retailer approaches holiday shopping.

Why This Sale Feels Different

For years, Black Friday at Currys meant a two-week frenzy starting in early November. But this year? It began on 29 October. That’s a full month earlier than 2024. Why? Because competition isn’t just from Argos or Amazon anymore — it’s from TikTok influencers, flash-sale apps, and shoppers who’ve learned to wait. Currys is trying to catch them before they bounce.

And it’s working. TechRadar called it “a big one if you’re shopping for TVs, laptops, appliances, headphones or games consoles.” Thousands of deals. Dozens of categories. Even Ninja and Dyson products — usually locked behind premium pricing — are now in the crosshairs of budget-conscious families.

The Deals That Are Actually Worth It

Here’s what’s flying off shelves — and why:

• Ninja Foodi Max Dual Zone Air Fryer: £158 (was £229.99). Six cooking modes. Two drawers. Cook steak and fries at different temps, finish at the same time. “It’s like having two air fryers in one,” noted TechRadar’s appliance team.
• PlayStation 5 Pro + EA Sports FC 26 Bundle: £599 (was £699). That’s £100 off. No other UK retailer has matched this price since launch.
• Samsung The Frame Pro 65in: £1,499 (was £1,999). The TV that doubles as art? Now £500 cheaper than ever. The 75in and 85in models are down too.
• Lenovo IdeaPad Slim 3: £179 (was £279). The lowest price ever, according to The Independent.
• Daewoo 8L Air Fryer: £59.99 (was £88.99). For under £60? It’s a steal for students and singles.

And if you’re into coffee? The Sage coffee machines are suddenly £100 under retail. Currys even matched Amazon’s Fire HD tablet deal — a rare move for a brick-and-mortar giant.

The Price Guarantee — And the Fine Print

Currys isn’t just slashing prices. It’s betting you’ll buy now — and then panic if the price drops again. So it’s offering a safety net: if you buy between 29 October and 18 November 2025, and the price falls before 2 December, Currys will refund the difference.

But here’s the catch: you must register your purchase on the Currys website before 25 November 2025. Miss that? No refund. No exceptions. Which? confirmed this is stricter than last year’s policy.

And while the Currys Price Promise — matching any UK retailer’s price — still exists, it’s now secondary. Retailers like Amazon and John Lewis have started matching Currys’ deals too. The game has changed.

Delivery, Payments, and Your Legal Rights

Standard delivery? £4 for 3–5 days. But if you’re buying a fridge or a 75-inch TV? Prices jump: £20 for all-day delivery, £35 for timed slots. Next-day? £30–£45. Ouch — but expected for bulky items.

Payment options? VISA, Mastercard, American Express, PayPal. And for those who want to spread the cost? “Buy now, pay 9 months later” is live, per T3’s live blog. No interest. No fees. Just patience.

And here’s something most shoppers forget: under UK law, you have 14 days to change your mind after buying online — and another 14 days to return it. “You could buy it now, wait for a lower price, return it, and buy again,” noted The Independent. It’s legal. It’s smart. And yes, people are doing it.

What’s Next? The Aftermath

Currys is betting big on this extended sale to claw back market share lost to Amazon’s early Prime deals and Argos’ aggressive digital campaigns. Analysts say if this strategy drives 15% more footfall than 2024, it could reshape how UK retailers time their holiday promotions.

But there’s a risk. If too many customers wait for the “final drop” — or game the refund system — Currys could see slimmed margins. The company’s CFO hasn’t commented publicly, but insiders say internal forecasts show a 22% increase in online orders compared to last year.

Why This Matters Beyond Your Shopping Cart

This isn’t just about cheaper TVs. It’s about how retail is changing. Currys — once seen as a stodgy, store-heavy chain — is now moving at tech-company speed. It’s matching Amazon. It’s using data to predict demand. It’s even partnering with lifestyle brands like Dyson to create urgency.

And for shoppers? It’s a rare moment where the rules are in your favor. You can time your buy. You can return. You can wait. You can even profit.

Just don’t forget to register your purchase by 25 November. Or you’ll be left holding the bag — and the full-price receipt.